zuPOO: An Offer You Can't Refuse
February 2026
Role: Videographer, Editor, Motion Design, Sound Design
Role: Videographer, Editor, Motion Design, Sound Design
zuPOO developed a cinematic ad campaign titled "An Offer You Can't Refuse," inspired by classic mobster films. With talent filmed inside the company warehouse, it was lit to feel dark, dramatic and theatrical. As the videographer and editor, I used stylized lighting and advanced color grading techniques to transform the industrial space into a high-contrast look. The final deliverables were optimized for performance across multiple social platforms and included various hook-driven openings and aspect ratio variations.