zuPOO: Toilet in the Woods
January 2026
Role: Videographer, Editor, Motion Design, Sound Design
Role: Videographer, Editor, Motion Design, Sound Design
UMZU launched their "Toilet in the Woods" ad campaign for zuPOO, a natural colon cleansing supplement, on a cliff in the Colorado mountains. This campaign scaled up a comedic hook that previously had proven successful but was never turned into a full ad. The concept humorously reinforced the idea of "going anywhere" even in nature. To keep production efficient and costs down, stock b-roll was integrated to match the outdoor environment. As the videographer and editor, I focused on making the ad feel light and humorous. This included several hook variations and social-optimized aspect ratios for maximum performance across multiple platforms.