Barbell Club Collection
November 2018
Role: Editor, Colorist
Role: Editor, Colorist
Bodybuilding.com launched The Barbell Collection, a limited-edition fitness apparel line, with a social-first campaign designed to build anticipation and drive engagement. Working closely with the creative director as editor and colorist, I focused on crafting a clean yet raw visual aesthetic, using sharp pacing and intentional color treatment to highlight the collection’s strength, texture, and style. The final deliverables were optimized for performance across multiple social platforms and formats.